When you’re putting together your website, a lot of factors have to must be considered: user experience, security, optimization for mobility, etc.
But when you’re laying out the design, don’t forget one of the most important of all: search engine optimization (SEO). Believe it or not, your design plays a huge part in this.
Simply put, SEO is how well you rank in Google, Bing, Yahoo, or other search engines for a specific keyword or group of keywords. The more relevant your content is, the better you’ll rank, the more traffic you’ll receive, and the more conversions you should be able to make.
Here are a few reasons you should consider SEO when designing your next site.
1. It Will Help You Rank For Mobile
Here’s a simple fact: mobile users are more likely to visit mobile-friendly sites. While that may not sound like an overwhelmingly unique proposition, it’s one that many overlook during the design phase. However, 50% of world’s population has a mobile phone,and nine mobile users are added every second. If your site is not optimized for mobile, you’re missing out on a ton of traffic.
2. It Helps Cut Down On Spam
One of the fastest ways to see your traffic take a nosedive is to get the reputation of being spammy. Search engines crawl websites in the same way that a user does, so if your text, pictures, and links are jumbled and all over the place, there’s a good chance that a search engine will perceive it as being spammy and knock you down a peg.
3. It Will Give the Customer a Better Experience
As mentioned above,search engines reward websites that give the reader exactly what they want, so the way that the customer interacts with your site is a big deal. A website that’s easy to read, flows from page to page, and has pop-ups that don’t block the text, will make a reader want to revisit the site over and over again. When you design your website, take a step back and ask yourself, “Is this a site that I would want to visit?” If not, head back to the drawing board.
One thing to consider when trying to give your customers a better experience is to avoid any server downtime. This can stem from a non-reliable web host or other server issues. This downtime impacts your website showing up in search engines and the overall performance. According to Stlwebsitehostingco, they ‘endeavor to keep your website online, maintained, secure/malware-free.’ This is a simple, yet very beneficial way to ensure your website gives your customers the experience they want to have.
4. It Will Help You Stay Organized
These days, it’s easier than ever to have a website created by professionals. This creation may include maintenance and upkeep. On the flip side, you could also use some search engine optimization tools to help you kick-start your business. Either way, having a robust web design allows you to know what you need to fix and when rather than fumbling from page to page trying to see what’s working and what’s not.