Your business site might need a facelift because it’s old by today’s standards. Three to five years of the same old thing begins to wear on your visitors. An older site might still rock, but don’t think for a moment that it’s ok to let it go. Please give it a once-over to make sure it lives up to what your visitors expect.
While you’re taking a critical inventory of your site, look for other signs of aging, out-of-date functionality, slow speed, and security of your site. All of these are good starting points. Let’s take a closer look at the top 5 signs you need to optimize your website, especially for mobile.
Check Your Site’s Speed
If you’re really into a fast website, that’s great because it’s one of the most critical site rank factors used today. We’ve all experienced a slow site that takes forever (more than say, 2 seconds) to load and it irritates your visitors. Put yourself in their shoes. Do you have the time or patience to wait for the grand entrance of a web page that finally loads? Google Site Speed shows you exactly where your site stands.
Yes, ageism is a problem for websites. However, fixing your site to make it look modern isn’t tricky, and your trusted readers will love you for it. After all, they’ve been with you all this time and didn’t they deserve the best you can offer them?
If you coded your site, then you’re in an excellent position to make some positive changes quickly. Look at other modern sites for inspiration, but always keep everything original and geared toward pleasing your readers. Remember writing for your readers first.
Your Site Looks Bad on Mobile
As you update your site, be sure to make it responsive and mobile friendly. A mobile-friendly site looks great on any device, big or small. Aside from the new look, your site stands a better chance for ranking higher because the search engines check for mobile-friendly status.
Please don’t underestimate the importance of mobile optimization for apps and websites because searches via mobile devices increase daily, so it makes sense to focus your SEO efforts on mobile as well as desktop searches. Mobile searches now account for the majority of searches worldwide.
Don’t forget about those images. A perfectly fine mobile site could slow to a crawl if too many images attempt to load at the same time. This topic could also fit into the site speed section because unoptimized images load down your site and slow it down, which irritates your visitors.
The search engines hit your rank hard when they see that your images affect the experience of your site. Keep the file size as small as possible without sacrificing quality.
Functionality and Security
How your site functions and its security work together to provide a pleasing experience for your visitors. For example, keep your links working and if you link out to another site, confirm the security of each one, so there is little risk of malware. Also, never link to a site that isn’t protected by SSL encryption. As an additional step, check the site’s certificate to verify its validity.
Lastly, if you’re still using Flash, stop! Using Flash hurts your security and leaves your site vulnerable to additional security leaks and breaches. Modern browsers block Flash by default, and for a good reason. That’s the security end of using Flash. The other detriment is that by using Flash, you will tank your rankings and you’ll find that many mobile phones won’t load your site, or at the very least, require your customers to download the Flash plugin. They don’t deserve that.
By optimizing your site and bringing it up to modern standards, a surprising thing happens. Your rankings will increase, your bounce rate will decrease, and your visitors will love that fact that you’re current and you take their security and convenience seriously.