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The last thing any marketer wants is to find out is that they are not reaching a greater audience beyond themselves. Marketers don’t market just because they like to hear themselves talk; they like to reach out and make connections in the real world because it improves the bottom line of the business. There is …

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Marketing is a vital element in growing a business. One of the biggest constraints in designing an effective marketing plan is capital. Without the right funds, many companies struggle to develop a marketing plan that is going to reach enough customers. Businesses with access to new capital can design and plan promotions that will increase …

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A good Facebook landing page must be able to turn any visitor into a subscriber and generally engage visitors to encourage them into exploring your services and products further. There are a few factors you need to keep in mind when designing your landing page to get the best returns from your investment. Read on …

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As you look for designs to represent your start-up, know they’re the symbols, which will represent what you are all about. Not to put any pressure on your decision making process, but every element of your design will be saying something to your audience. Hence, you will need to attract the right kind of consumers …

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