The influx of mobile devices has made responsive web design imperative. This means that websites must be fast, efficient, streamlined and virtually seamless. Seamless design automatically optimizes websites for mobile devices, unlike mobile-friendly design. Although mobile-friendly websites look great, they come with their fair share of glitches and can be difficult to navigate. On the other hand, with responsive design, a website can adapt to be viewed on any device and screen size. This is one of the reasons why responsive design is a must-have. Below are five major reasons why every company should have responsive web design.
Creates Low-Maintenance Websites
One of the greatest benefits of responsive websites is that they have lower maintenance costs than other sites. In fact, the maintenance costs are so low that they offer a faster, higher return on investment (ROI). So, don’t let the initial expenses of the setup scare you away. Investing in one responsive website instead of one traditional and one mobile-friendly website is also more cost and time-effective. With only one site to maintain, you’ll save time and money, while being able to allocate that time and money to other areas of business.
Offers Better User Experience (UX)
Improved UX is the greatest advantage of responsive design. A responsive website can be viewed on any device without losing speed or performance – mobile users have the same experience as desktop users. In fact, these websites are smoother and faster than other websites. Plus, unlike mobile-friendly sites, the images and text are clear, high-resolution and well-organized. A high-resolution, seamless mobile website will make users more comfortable and more likely to return.
Offers Increased Mobile Traffic
As the presence of mobile users increases so does the presence of responsive websites. This is because responsive sites have a dual purpose, they’re designed to be viewed on mobile and desktop devices. Therefore, they’re more accessible and convenient, which is why every company should invest in one responsive site instead of one desktop and one mobile site (two versions of the same site). Responsive design makes your website available to the growing number of mobile users, making it more visible than mobile-friendly websites. Not to mention, users will be more apt to access your site at all times, thus increasing your web traffic.
Helps Improve SEO Campaigns
Because of their design, responsive websites rank higher on search engine results pages (SERPs). So, just having a responsive design gives your website a higher ranking on multiple search engines. Responsive design also improves your search engine optimization (SEO) on all platforms. It makes your site easier to find and more likely to be found and accessed. This maximizes your SEO efforts and gives you the most for your money. High-quality SEO content can also make users more likely to stay on your site once they’ve accessed it from the search results.
Adapts to Every Screen Size
Responsive websites can adjust to every screen size, which makes them highly visible on PCs, smartphones, and tablets. However, this also means that these websites can work with the newest devices, such as IoT (Internet of Things) devices and smartwatches. Because of their smart design, responsive websites automatically adjust to fit the new screen sizes. This can help a site and company remain competitive, innovative and recognizable.
If you think that responsive design isn’t for you, then think again, because as technology advances, so does web design. Internet users are becoming more mobile, meaning that websites will have to follow this trend. Internet surfers are relying more on mobile devices, so mobile sites will need to be flexible and fast. This is where responsive design comes in, and this is why it’s such a valuable tool for every company to implement into their web design.